SAN DIEGO– Sony Electronics is teaming up with higher education institutions in a new program called Sony Digital Media Academy – a collaboration between Sony and academic institutions to foster and fuel innovative approaches and facilitate new expressive applications of digital media technologies.
“The program is designed to expose students to the latest Sony technologies and equipment, building on mutually beneficial goals, in order to help education to stay ahead of the curve and evolve with the ever-changing landscape of technologies,” said Steve Zimmer, Business Development Manager at Sony Electronics. “There is a shared commitment and investment with the schools and we will help facilitate the development of production, research and curriculum with new Sony products.”
The School of the Art Institute of Chicago (SAIC) has signed up to participate in the kick-off of the program.
Each participating school developed proposals for digital media projects to undertake in the coming year. Sony is supporting successful proposals with a range of technologies, including 3D Handycam® camcorders, VAIO® computers, Alpha DSLR cameras and Sony Tablets. As the program develops and evolves, Sony will explore the possibilities for collaborating with more schools. For more information about the program, visit www.sony.com/SDMA. PRNEWSWIRE