La La Anthony, entertainer and star of VH1’s hit series La La’s Full Court Life, has teamed up with Motives® by Loren Ridinger® cosmetics line, to create Motives® for La La, a line of makeup uniquely-formulated for every shade of today’s modern woman. La La’s line will premeiered during the Runway Shows of Atlanta International Fashion Week this past summer alongside MAC Cosmetics.
La La made it a point to emphasize colors and products for African American and Latina women; due to the lack of prominence, many beauty lines place on ethnic markets. Motives by La La achieves this goal, as the partnership between La La and Loren has resulted in a line that shares their love of makeup through products and colors that give a complete look – eyes, cheeks, lips – for women of every shade.
The line contains six product types– lipsticks, lip shines, eyeshadows, blushes and shimmer – that showcase La La’s distinct style. With powerful color combinations and exclusive branding that includes names like Red Carpet, Dreamer, Off Broadway, Backstage and more.