NEW YORK — International superstar and sought-after style and fashion muse Nicki Minaj launched her first fragrance, Pink Friday, in partnership with Elizabeth Arden, a global prestige beauty products company. The fragrance will debuted in department stores nationwide September 2012.
“We are very pleased to partner with Nikki Minaj as she introduces her debut fragrance, Pink Friday,” said Kathy Widmer, Executive Vice President and Chief Marketing Officer of Elizabeth Arden. “We believe this fragrance beautifully reflects her innovative and creative spirit, and we look forward to a long and rewarding partnership with her.”
Nicki Minaj has uniquely mastered a revolutionary mix of Hip Hop and Pop, currently ranking as one of Pop’s highest selling artists. Her recently released, worldwide platinum, second consecutive #1 album is entitled Pink Friday: Roman Reloaded, and continues to impress her growing audience, as evidenced by its record-breaking appeal. The album has garnered tremendous reaction and has quickly climbed to the top, debuting at #1 in the US, Canada, Japan, UK, Australia and New Zealand.
The first single, ‘Starships,’ has sold over 3.2 million downloads to date, holding the record for spending the most consecutive weeks in the Billboard US Top Ten. Her previous album, Pink Friday, debuted in 2010 and quickly broadened her appeal from a performer with a coveted and loyal fan base into a huge commercial sensation. Her growing social community, now consisting of 21 million Facebook fans and 14 million Twitter followers, continually interact with her each other as they energetically voice their opinions- especially with regard to her ingenious performances, outrageous and cutting-edge style, and current Pink Friday world tour.
“Pink Friday is a celebration of my life at this moment; it is a reflection of me as a creator, and an expression of me as a woman. I know my Barbz will connect with and appreciate each aspect – from the name, to the outrageous bottle design, to the vibrant colors that create their own song. Pink Friday shows off my personality and style; it’s exciting to express my voice through another dimension,” says Nicki Minaj. “I was involved in every aspect of the decision-making process – it seems easy because I always get this feeling inside: I know if something is right or wrong. Each detail needs to ‘wow’ me or it is not an option; that’s my way of composing perfection.”
“It has truly been a privilege to work with Nicki throughout the evolution of Pink Friday,” said Noreen Dodge, Global Marketing & Creative Development. “She is a ‘creative’ in every sense of the word and brings a level of passion to the project that inspires us with every detail. She is an amazing woman: a high achiever who holds herself to a standard that will allow the brand to make its own brilliant mark in the beauty category. There have been no boundaries in making the decisions surrounding the launch of Pink Friday, and that impact will prove phenomenal for the brand.”